Callaway Golf Company

The world famous US American business Callaway golf company with it's headquarters in Carlsbad (California) was established in 1982 by Ely Callaway and produces golf equipment and golf accessories. Callaway golf club manufacturers belongs to Ben Hogan but the putter and golf ball production is a division of Top Flite.

The wood series "Big Bertha" enabled Callaway to break into the stock exchange at the beginning of 1990. For the production of the Drivers Callaway were the first to use stainless steel while the competition still produced its woods out of wood (Persimmon).

Also the larger and more dynamic head form set new standards in it's field.

The wood series was further developed in the following years.

For the Great Big Bertha clubs and Biggest Big Bertha titanium was the material used. Bertha Irons joined the product range in1994.

A further decisive step that was reached by the use of computer simulation and programs to optimize the clubs shape and surface is the development of the Core S2H2 - technology. Through the use of a new flexible material in the whole club the S2H2 became the market
leader in this area.

A further improvement of the club is the variable Face Thickness Technology (VFT) which was introduced in 2000. Tension reduction is achieved through a flexible material in the club head that can optimally can support the club/ball collision.

The fusion technology was introduced 2007 that is situated in the interior of the club head. This technology enables weight to be drawn-off of the balance center. Through this new geometric
design on the external ends of the head an effective weight distribution to exploit the largest inertia of the shot. The positioned weights increase the inertia moment and control a high horizontal and vertical abolition of wind drag. Through this technology the golf ball flies higher, farther and more accurately.

As a supplement to the technologies the OptiFit TM became an ever developing system which can be voted very specially by the requests and needs of the player. Presettings for the Lofts are Draw for a wanted Draw or reduced Slice/thread/shank. These adaptable features offer a maximal Performance of straight shots. The presetting thread is selected to deliberately increase shank shots and/or reduced Hook/Draw. This allows players with a tendency to play left or right to instantly straighten shot trajectories.

The shaft Aldila NVS was developed specially for Callaway golf clubs.

The shaft Aldila NVS weighing in at a mighty 60 g brings independent Felx on the shafts and helps the player in addition to get the ball easily into the air. High club head speeds can be reached by slight power exertion.

If you look at golf club evolution throught the games history it is clear that Callaway is way ahead of it's time.

Most of the clubs offered by Callaway can be found and tested at sports stores and pro shops everywhere in the world.

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